GRAMMY NOMINATED DJ/PRODUCER PAUL OAKENFOLD CONTRIBUTES NEW TRACK TO EXCLUSIVE VIDEO GAME MUSIC VIDEO SERIES
See the Video now at http://www.youtube.com/watch?v=Lrtw42Xrybc
August 15th 2011, (Los Angeles, CA) - On August 15th Machinima.com will launch the second highly anticipated video in The Machinima Music Video Series with the Exclusive World Premiere of a game-based animated music video for the exciting new track from internationally renowned DJ/ Producer Paul Oakenfoldcalled “Tokyo.” The first music video in the series aired on August 8th and has set the tone for the series, garnering nearly half a million views in less than a week.
This weekly series pairs major artists with top Machinima directors to produceexclusive, original animated, game-based music videos that will world premiereon the Machinima YouTube Network (YouTube.com/Machinima). Machinima is bridging the gap between the musicians and the talented young directors and animators in Machinima’s network by proving them with current major artist licensed songs, such as “Tokyo,” to create their videos. In conjunction with the weekly music video premieres, on some weeks there will also be on-air interviews and gameplay videos with the music artists themselves.
For over 3 decades electronic music pioneer Paul Oakenfold has elevated and shaped an entire genre and remains one of the leading forces in the global music scene today. His most recent works have taken him from the DJ booth of the world’s hottest nightspots and festivals to the studio producing soundtracks forHollywood blockbuster movies. Paul has produced for megastars such as U2,Madonna and The Happy Mondays, as well as three acclaimed artist albums under his own name. He has remixed Michael Jackson, The Rolling Stones and Justin Timberlake and released over 20 DJ mix compilations. In recent years Paul has also been responsible for creating some of the most breathtaking film scores and cues for a long list of Hollywood blockbusters – including The Bourne Identity,Matrix Reloaded, Shrek 2, Swordfish and Collateral. He has rightfully gained not 1 but 2 Grammy Nominations for his works. But his most anticipated release is yet to come. Paul Oakenfold’s newest artist album ‘Pop Killer’ is scheduled for imminent release featuring The Red Hot Chilli Peppers, Gnarls Barkley, One Republic and B.O.B.
Myoelectric is Dustin Valcalda and Justin Loebel. They have been a part of theMachinima family for a while and this latest music video opportunity was right up their alley. “I have a serious respect for the power of audio in a presentation. Finding the right track for a project can be a daunting task, but Paul Oakenfold’strack was awesome on the ears and a blast to edit with,” said Justin. Dustin agrees by saying “I've always been interested in using kick-ass songs in our videos, so to see that it is now becoming a reality is great. It's a perfect opportunity to reach a larger audience and make more great content!” They both go on to explain that there's a lot of talent pooled in the Machinima network, so it's really exciting to see other industries now dipping into that pool to start developing a medium that has never been utilized. Since they’ve partnered, they've received contracts to work in studio with big name game developers like Ruffian Games, Treyarch and Codemasters. They are excited about more opportunities like this that allow creative Machinima talents to collaborate with well-known and respected artists to execute original video-game entertainment.
These exclusive tracks from acclaimed artists, paired with top Machinimadirectors, can easily achieve tremendous views, and then some. This series will open the door to many promotional, marketing and interactive opportunities the likes of which have been largely unavailable under the current promotional model for the music industry.
Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima served over 2 billion video views in 2010 alone, reaches over 73 million gamers monthly, and delivers over 700 million video views a month, and growing. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.
Machinima:
Website: www.machinima.com
Facebook: www.facebook.com/machinima
Twitter: www.twitter.com/machinima
YouTube: www.youtube.com/machinima
Paul Oakenfold:
Website: http://www.pauloakenfold.com/
Facebook: http://www.facebook.com/Oakenfold
MySpace: http://www.myspace.com/pauloakenfold
Twitter: http://twitter.com/pauloakenfold
Perfecto Records: http://www.perfectorecords.net/
YouTube: http://www.youtube.com/pauloakenfold
Myoelectric:
Facebook: http://www.facebook.com/MYOELECTRIC
Twitter: http://twitter.com/myoelectric_net
YouTube: http://www.youtube.com/myoelectric
For more information on PAUL OAKENFOLD, please contact:
Lainie Copicotto, lainie@aureliaentertainment.com
