The OFFICIAL GUMBALL 3000 After Party w/ SHARAM

SHARAM TO TAKE PART IN GUMBALL 3000 RALLY
DJ/PRODUCER WILL ALSO HOST 4 CLUB EVENTS THROUGHOUT THE NORTH AMERICAN LEG

(New York, NY) April 7, 2010 - US dance music icon, Sharam, has announced he’ll be taking part in this year’s Gumball 3000 Rally.

By day, he’ll be taking the wheel of a 1970’s Dodge Coronet Super Bee, powered with a Hemi engine; by night he’ll be hosting a Gumball 3000 Rally club event at each of the North American stages of the rally, spinning a DJ set for the drivers and those clubbers looking for the biggest party of the year.

Sharam kicks off proceedings in Boston, with a show at Venu (4 May); he’ll then hit the road and drive to Quebec City with an event at Dagobert (5 May) joined by Jade Jagger’s Jezebel and their resident DJ, D.R.W. Sharam’s next stage is a 500 mile trip to Toronto, throwing a party at the city’s Ultra club that night (6 May) (also joined by Jezebel). The final leg will then take him to New York City, with an almighty closing party at QUO Nightclub (7 May).

Grammy-winner Sharam has kicked off 2010 in inimitable fashion. Having won the coveted BBC Radio 1 Essential Mix Of The Year title at the end of last year he claimed the first Buzz Chart No.1 of this year with his haunting single ‘Don’t Say A Word’.

His forthcoming release, the ‘MACH 1 EP’, is out 7 April on Beatport, featuring two new tracks: ‘Love Love Love’ and ‘Hemi’.

About Gumball:
Since 1999 Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. Gumball 3000 has grown organically from its origins as a notorious car rally, into a successful global lifestyle and entertainment group. The rally is in its simplest description is a 3000-mile drive, with 120 cars participating over eight days with additional events and parties throughout the period. The rally participants are everyone from extreme sports professionals, musicians, royalties to Hollywood stars and businessmen. In previous years they’ve included: Snoop Dog and Xzibit, supermodels Rachel Hunter, Caprice and Jodie Kidd, Playboy girls and Hugh Hefner, skateboard legend Tony Hawk and Rob Dyrdek, Bam Margera, Johnny Knoxville and the Jackass guys, Adrien Brody, Jensen Button- F1 Driver, Darryl Hannah, David Hasselhoff and many more. The 2010 rally will leave from London on 1st May before taking in Amsterdam, Copenhagen, Stockholm, Boston, Quebec City and Toronto before rounding off in New York seven long days and nights later.

EVENT DETAILS:
THE FINISH LINE!
Friday May 7th, 2010
Venue: QUO Nightclub
511 West 28th Street (bet 10th & 11th Ave)
New York, NY 10001
Website: http://www.quonyc.com
Hours: 10pm – 5am
Tickets available at http://www.wantickets.com/quo
Tables will sell out!
For reservations tables@quonyc.com
Press & Industry RSVP to Lainie Copicotto : lainie@aureliagroup.com

http://www.myspace.com/sharam
http://www.sharam.com

PREMIERE of ELECTRO BORDELLO at QUO

What is the ELECTRO BORDELLO? Music, Art, Fashion, Beauty, Love & Mayhem. Come experience a new kind of event celebrating the most talented up and coming musicians and artists in a delicious carnal atomosphere. The best Electro House & Progressive Music, Burlesque Dancers, Couture Visuals and a High Heel breaking sound system. What more could you ask for?

Grand Opening Friday April 16th, 2010
DJs Alexander Technique & Ray Cazz
with special guests
THE FIRE AND REASON *live*

About THE FIRE AND REASON
"It's no shocker that NY's own electro-clash Svengali, DJ and club impresario, Larry Tee is releasing the debut EP from this fresh-from-the-streets-electro-rock act on his label DJs Are Not Rockstars. A combination of Lower East Side rock chick, '80s Madonna, South American hipster and global jetsetter, Saona has that effortless star quality that sets some electro-rockers a few nothches higher right off the bat. The band has the potential to break electro-rock in the mainstream--they could give the Ting Tings a run for their money." Time Out Chicago Formed in 2006 by Bella Saona(from Brazil) and Steve Narvaez(from Ecuador) The Fire and Reason(TFaR) have made their beats harder, their basslines drrtier and their songs even more decadent than in previous incarnations. Imagine a rabid Karen O singing over tracks written by MSTRKRFT and remixed by JUSTICE! In a major coup TFaR got Parisian THE TOXIC AVENGER to remix their infectious hit "NME", and really put a BIG STOMP in the electro-dance world. Singing in both Spanish (Mi Corazon) and Portuguese (Preste Atençao) TFaR remain true to their Latin roots.

The Fire and Reason have also been discovered by the world of TV and Film and have landed placements in various upcoming projects. From movies to reality shows, their unique blend of ROCK to Baile Funk to Electro-POP Dance, never fails to dissapoint or surprise the listener. Their aptly titled vampire anthem "Teeth" is being used in the upcoming DMX, Micael Madsen, and Vinnie Jones, film "The Bleeding". If this all wasn't exciting enough The Fire and Reason just won the coveted NewNowNext Award for Brink of Fame: Music Artist beating out artist such as: Lykkie Li, Morningwood, LMFAO, Ladyhawke, & Sam Sparro! Last year's winner was LADY GAGA, not a bad path to follow. Keep your eyes out for The Fire and Reason, word on the street is that they are developing their own reality show.....

Media & Industry Contact: Lainie Copicotto : lainie@aureliagroup.com
VIP Tables contact: Tables@quonyc.com 
or Call 212-961-7507 

Official Site: http://www.quonyc.com

The Fire and Reason "Do It Again (Remix Version)" from The Fire and Reason on Vimeo.